Where have you gone copywriters?

I am once again feeling the absence of brilliant copywriters of India who have created attention pulling billboards on main thoroughfares in Madras.

Earlier also, I voiced my concern for this after watching a few Television ads that depicted poor taste on the part of the products/service owners than on the part of copywriters. There is huge money involved in this ad copy writing industry. It should be properly utilized without compromising.

Residents of Madras do well remember the ad copies of Amul, Air India and Uniter India Insurance on giant billboards at the Spencers and Gemini junction. Amul's "Utterly, butterly delicious" is still remembered.

Air India's, "Its Sharjah boys, not haarja" was a great creative thinking.

In the IPL cricket telecast, there is an advertisement of a mobile phone (odd name, can't easily remember) that is featuring actor Akshay. Man, what a waste!

See, I remember only the poorly done advertisement and not the product.

Copywriters of yesteryears! Please come back. I miss you all.

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