Do you know the Value of Facebook Fan Page for Your Business?

Facebook – the buzz never stops these days, especially when it comes to current world affairs and politics. If that’s the case what it can and cannot do for your business? Well one thing is for certain. If you as a businessman are not taking advantage of Facebook fan pages, then you aren’t running your business in this century.  It is not an exaggeration mate.

Facebook offers both myriad groups an individual or a businessman can create and fan pages too but many have trouble determining which the right choice is. I too was at such confusion several years ago.

Facebook Business Pages were launched back in 2007 when Facebook noticed that people were attempting to connect brands in ways that didn’t work with the then Facebook structure. Since the inception of pages there’s been confusion due to overlapping of features of groups and pages.

Think of Facebook pages just as you would an individual’s profile. They can have friends, post pictures, and fans can post on the wall. Pages also show updates. It’s also what you want for your business.

You Facebook page will be most successful if your page is possible to encourage fans participation. It’s one thing to post updates, product information, etc. but it’s quite another to actually carry on a conversation with a fan. It’s been proven that those pages where there is a great deal of interaction do far better than those that are more one sided.

One can grow a fan page even faster by taking advantage of Facebook ads and linking them to ones page.  Making use of contests, coupons, and free stuff will induce interest and bring more people to your page.

Digital marketers are now measuring a brands success by measuring social media return on investment as against site traffic which was the measure of marketing success.

In a recent survey 20% of respondents felt Facebook had shown them a significant return on investment. That number is rapidly growing. Now is a good time for your business to get on board and learn the full value of a Facebook page.

For examples, look at some successful Facebook pages. They should certainly inspire to create your own Fan Page in FaceBook.
* Zappos
* iTunes
* Skittles
* McDonalds
* Harley Davidson

The sooner you recognize what a Facebook page can do for your business the sooner you’ll begin to enjoy the business growth, increased brand loyalty, greater market share, and increased revenue.

If you have ignored Facebook marketing thus far, read this blog post.

I am not a statistics buff. I hate going through pointless figures even though I am basically a mathematics teacher.

Nevertheless, I realized that to be a big money earner in the Internet, one has to meticulously go through various stats given by Google Analytics, Alexa and so on.

Look at these interesting figures that would encourage anyone to try Facebook marketing in full swing.

According to Syncapse

- 28% of Facebook fans are likely to be brand specific

- 41% of Facebook fans are likely to recommend a product they are a fan of, to one or more friends

- The average value of a Facebook fan is $136 annually

The last figure goaded me to read with increased care. Are you with me thus far?

Read further on…

People are going to buy from those they trust. Facebook allows you to build two way communications with current and potential customers. Make your page a place where fans want to stop by often. Have interactive dialogue, make informative posts, offer coupons or giveaways, and more. Build your Facebook page to best reflect your products and services and who your target market is.

For example, the demands and needs of college students is going to be much different from single moms or entrepreneurs. This means you need to know who your target market is in advance.

This is a field which I feel less tapped.

There are many who have cracked the secret of making Facebook pages as a valuable marketing tool, that maximizes their revenues and the numbers of brand loyal consumers. Don’t be afraid to learn, try, and explore. Keep what works and toss out what doesn’t, but never forget that Facebook pages do work, and they work exceptionally well.

I am ready to pay.

If Facebook is reported to be the most visited website in the Internet, them, I am definitely one of the contributors. I spend a minimum of 15 minutes a day in Facebook aimlessly because I am yet to learn how to use the Facebook effectively to promote my own digital products.

Yes, I have advertised in Facebook classifieds but without any sale so far. Somehow, I find it difficult to understand all the useful facebook applications to market my digital products.

I have developed a list of sites that hire freelance writers. The list contains 140 plus sites that are useful for freelance writers.

Another list I have compiled is websites that hire bloggers.

One more list contains 85 places that pay to advertise.

I am selling them cheaply but no takers. Can any one of you teach me how to sell in facebook? Please don't try to sell e-books on the topic. I have bought a few but they are all hopeless.

I need someone to teach me who has personal experience of using facebook to market digital products.

I am ready to pay for quality tutorial.