Wednesday, September 17, 2008

The newsletter tool used by Barack Obama!

I am sure every blogger has subscribed to at least a couple of newsletters. Do you know that I have subscribed to 42 newsletters and bog feeds? The authors of those newsletters would just be happy to see the subscribers’ count but they have no way of knowing whether the newsletters are read by that many subscribers!

If only they have a way to find out who really opens their emails, then their email marketing will be more effective. Unfortunately, not all email marketing software are developed to track their performance.

Icontact.com offers this facility to track the email sent by you. Their integrated email newsletter tool comes with hundreds of attractive email templates, trackers, analytical graphs and charts etc.

I know their autoresponder tool is an extremely powerful one that manages literally all the administration tasks of an email marketing campaign.

The product is used primarily by small businesses but also has a number of Fortune 500 companies like Bank of America, Ford, Nissan, Super 8 Motel, and International Paper, and political campaigns like Barack Obama '08. The company is based in Durham, NC and was founded by Ryan Allis and Aaron Houghton in 2003.

Try their trial offer for 15 days.

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