I am not a statistics buff. I hate going through pointless
figures even though I am basically a mathematics teacher.
Nevertheless, I realized that to be a big money earner in
the Internet, one has to meticulously go through various stats given by Google
Analytics, Alexa and so on.
Look at these interesting figures that would encourage
anyone to try Facebook marketing in full swing.
According to Syncapse
- 28% of Facebook fans are likely to be brand specific
- 41% of Facebook fans are likely to recommend a product
they are a fan of, to one or more friends
- The average value of a Facebook fan is $136 annually
The last figure goaded me to read with increased care. Are
you with me thus far?
Read further on…
People are going to buy from those they trust. Facebook
allows you to build two way communications with current and potential
customers. Make your page a place where
fans want to stop by often. Have interactive dialogue, make informative
posts, offer coupons or giveaways, and more. Build your Facebook page to best
reflect your products and services and who your target market is.
For example, the demands and needs of college students is
going to be much different from single moms or entrepreneurs. This means you
need to know who your target market is in advance.
This is a field which I feel less tapped.
There are many who have cracked the secret of making
Facebook pages as a valuable marketing tool, that maximizes their revenues and
the numbers of brand loyal consumers. Don’t be afraid to learn, try, and
explore. Keep what works and toss out what doesn’t, but never forget that
Facebook pages do work, and they work exceptionally well.
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