Whatever may be the available marketing methods in the Internet, direct mailing is still considered as the best way to reach customers.
When compared to various internet marketing ways such as classified advertising, PPC advertising or message board advertising, the cost of reaching the customers directly through mailing lists is costlier but at the same time more effective.
The conversion ratio is still the best in this proven method. Telemarketers are the biggest clients of Martin Worldwide-The Mailing Lists Company based in California because Martin Worldwide has built a reputation by offering innovative mailing list products to its clients.
Through their successful product named ResponseCom™, they offer over 100 demographic and psychographic categorized mailing lists.
They claim to posses a database of 290 million consumers which has been compiled painstakingly over a decade using several filters and confirmations.
The success of direct mail marketing can be attributed to two main aspects.
The first is that it attempts to send its messages directly to consumers, without the use of intervening media. This involves unsolicited commercial communication with consumers or businesses.
The second characteristic is that it is focused on driving purchases that can be attributed to a specific "call-to-action." Telemarketing companies solely bank on this valuable component while purchasing targeted mailing lists.
For more information on Martin Worldwide and its direct marketing products and services, please call (888) - 267-3545.
Contact: Chip Matthews, Client Relations Manager chip@martinworldwide.net
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