Wednesday, March 12, 2014

Growing your small business through Facebook Networking

The benefits of social networking for business as well as personal cannot be put into words; one has to be present in Facebook to understand. Nowadays, no one is surprised if even a road side vendor is using mobile. In fact, you may not know that he is the one who is effectively using mobile to grow his business.

It won’t be too long before he too jumps into the Facebook wagon by outsourcing. As a matter of fact, a small time realtor who depends only on mobile communication for his business had one taken my help to advertise his services in Quickr. I am sure by this time; he would have his fan page in Facebook.

We all know that Facebook networking has grown from personal to profession. This growth and change is a result of professionals, entrepreneurs who have realized that the crowd that lingered around Facebook is their potential customers and clients.
Social networking for business growth is an economically viable option. Let’s look at how Facebook networking can benefit your business.

Huge Exposure
 One of the things Facebook is famous for is the scope for infinite exposure. It’s really unbeatable. When it is used strategically and consistently, you will notice a distinct increase in your company’s brand visibility.  If you are posting comments, tips, advice, and offers regularly, you will build credibility and respect, which in turn will lead to increased sales.
Improve Google Search Engine Rank
You can create links to your website through Facebook fan page, or within any other reference links you’d like to include, such as for books you have written. This is a definite way to help improve your Google search engine rank.

No Cost Marketing
If you use the Facebook page in combination with other applications, you will discover that there are a number of excellent tools you can use to market your products/services and promote your business. Though it will take you a little while to learn to use all these tools, but you will master them in due course.

Targeted Advertising
Facebook allows us to create targeted ads and it is easily affordable even by the unorganized realtor that mentioned above.  In addition, you can easily track the ads’ performance using Facebook analytical tools.

Remember to take advantage of the tons of information out there that can help you maximize the value of your fan page.

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