Saturday, January 27, 2007

Social network aggregator.

Keeping up-to-date with all of your friends' activities across various parts of the social web can be a pain and that's where Spokeo hopes to make life a little easier. Started by four recent Stanford graduates, the service is best described as a social network aggregator which presents each user with an updated view of all of their friends' activities on sites such as MySpace, Digg, Flickr and YouTube. In fact Spokeo has support for over 20 of the most popular social networks, as well any site that provides an RSS feed.

To begin using the service, a user submits their user name or profile URL for each social network that they belong to, from which Spokeo then imports any 'friends' associated with each network, ready to track updated content. You can also manually add additional people you wish to track, by simply adding each of their profile URLs or blog RSS feeds. However, Spokeo currently only syndicates publicly available content, meaning that it won't work on sites where a friend's profile or content is set to private or has restricted access.

Spokeo also has a feature called "Recommend". When you recommend a post or any other content syndicated on Spokeo, all of your friends who are also members of the site will immediately see it on their Spokeo page. This way, content syndicated on Spokeo can spread beyond the first degree of friendship — giving the site its own social dynamic.


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