I came back empty handed from my shopping today at the Forum
Mall in Bangalore. I went to buy a few things including a pair of sun glasses
for my husband but none on the display racks were attractive. May be the
display itself was not done consumer friendly.
I think sunglasses display should be done with the third eye; I mean from
the customer’s eye . The problem with most of the shop owners in big malls is,
they end up getting satisfied without ever asking for genuine feedback from the
actual visitors to the shop.
If you wish to sell sunglasses, then it could be as easy as
buying sunglass racks and letting people decide, but while you’re at it you,
should make the job even easier to the client.
If you place your sunglass racks facing the entry point of
your store, then you hope that the customer was searching for sunglasses to
begin with. Customers are more conscious of what they buy when entering a store
than when they are leaving, with that mind, if you decide to go with this
approach, you will attract customers that came to your store for sunglasses
(among other things.) I would recommend
this method if the prices of your sunglasses are higher than normal, as you
will not attract as many impulsive buyers as the second approach.
I would recommend a rotating rack which is easy for
customers to easily reach out for the one that is placed on the far end of the
rack without the help of the salesman.
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