Thursday, May 22, 2014

Fresh news about the the world of perfumes and celebrities.

What is a Designer Perfume?I was awestruck when I stumbled on to an advertisement that read, “Cheap, designer perfumes for men and women”. 

We have all heard of designer sarees, designer furniture but designer perfume?  I called up by personal beautician and asked her what she has to say about it.

Here are the salient points from her reply.
Years ago, cosmetics companies got celebrities to endorse perfumes like Estee Lauder, Chanel, and Guerlain.

When celebrities, such as Elizabeth Taylor, first introduced designer perfumes decades ago, the reaction was mixed. Some critics felt that celebrity perfumes were just a fad

It is a different story now. Celebrities don’t want to endorse other companies’ designer perfume. They all want perfumes in their own name.  However, some celebrities turn the design tasks over to professionals and simply give their approval on the finished products. Other celebrities are involved in the process from the conceptualization stages to the marketing of the designer perfume.

Jennifer Lopez who was reported to have worked for a cosmetics company once likes to be involved in the production of her own designer perfume. Having once worked at a cosmetics counter, she knew exactly what she wanted her signature fragrance to smell like. She even had the bottle design include a pretend diamond ring or necklace on the neck in tribute to her penchant for wearing jewelry.

I was amazed at the beautician’s informed knowledge. Sitting in a remote place in Bangalore, she seems to be a well read woman.

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