What is a Designer Perfume?I was awestruck when I stumbled
on to an advertisement that read, “Cheap, designer perfumes for men and women”.
We have all heard of designer sarees, designer furniture but
designer perfume? I called up by
personal beautician and asked her what she has to say about it.
Here are the salient points from her reply.
Years ago, cosmetics companies got celebrities to endorse perfumes
like Estee Lauder, Chanel, and Guerlain.
When celebrities, such as Elizabeth Taylor, first introduced
designer perfumes decades ago, the reaction was mixed. Some critics felt that
celebrity perfumes were just a fad
It is a different story now. Celebrities don’t want to
endorse other companies’ designer perfume. They all want perfumes in their own
name. However, some celebrities turn the
design tasks over to professionals and simply give their approval on the finished
products. Other celebrities are involved in the process from the
conceptualization stages to the marketing of the designer perfume.
Jennifer Lopez who was reported to have worked for a
cosmetics company once likes to be involved in the production of her own designer
perfume. Having once worked at a cosmetics counter, she knew exactly what she
wanted her signature fragrance to smell like. She even had the bottle design
include a pretend diamond ring or necklace on the neck in tribute to her
penchant for wearing jewelry.
I was amazed at the beautician’s informed knowledge. Sitting
in a remote place in Bangalore, she seems to be a well read woman.
0 comments:
Post a Comment